Free Download Sensory Marketing ebook: 183 Pages | PDF | 1 MB
By Bertil Hultén, Niklas Broweus, Marcus van Dijk Palg..rave Mac..mil..lan 2009
By Bertil Hultén, Niklas Broweus, Marcus van Dijk Palg..rave Mac..mil..lan 2009
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
Free Download Sensory Marketing ebook: 183 Pages | PDF | 1 MB
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