What You’ll Learn in This 30-Minute Video
• First and foremost, you’ll learn that you, too, can start from scratch and rise to the top of the copywriting field. As I always tell my friends and readers, if I can make it as an A-level copywriter, anyone can. Watching me—as a young 37-year-old—proves it!
• You’ll also learn how I come up with winning ideas. I know you’ve read on the Internet about magic copywriting words and other tricks. But truly, the key to success isn’t the snappiness of your headline—it really comes down to knowing what to write about.
• In this video, I’ll explain how you can develop a strong sales premise along with three questions you should ask yourself before you begin writing any promotion. Ask the wrong questions of yourself and you’ll end up writing about the wrong things. This is always a package killer.
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• I’ll also share with you my simple “National Enquirer” method for identifying the “want-to-know” information that your prospects…well, want to know. Plus how to put this information together in a way that piques their interest, increases their desire, and triggers their action.
• I’ll also explain why there’s no substitute for research and why the more your direct mail promotions resemble a magazine or special report, the greater your chances are of creating a winner.
• In addition, you’ll discover my own approach to writing headlines and why I prefer the BIG headline over the multiple-headline, magazine-like mailers.
• I’ll also share with you my simple MBWA (“management by walking around”) approach to identifying the big headline.
• Plus you’ll discover how you can mine promotion gold at magazine stands and how writing with an editorial slant will pay off in droves.
And that’s really just the half of it!
• I’ll also give you a peek into my second big winner, a magalog launch package for personal finance experts Ken and Daria Dolans. I didn’t know it at the time, but my “Tap the Hidden Wealth Inside Your Paycheck” promotion was hugely successful. You’ll certainly see my excitement as you watch the DVD.
• You’ll also learn—perhaps for the first time—how to craft an expert-level “reason why” argument. I explain how to lay out your reasons and organize them with strong headlines. Plus, I reveal why Reader’s Digest presents a great model for copywriters.
• In addition, I’ll share with you my simple “so what?” approach to identifying compelling themes, along with how to write in a way that solves your readers’ problems.
• Ultimately, you’ll discover how to open up a conversation that results in a sale rather than sounds like another sales pitch. Plus my secret weapon for writing highly motivational copy and tell you why most copywriters are swiping the wrong stuff.
I guarantee you’ll understand why we as copywriters are really in the relationship business and why we should strive to put that relationship into everything we do.
In all, you’ll learn the techniques that I used to create the most successful direct mail packages in Phillips Investment Resources’ history… that have helped me become one of the highest-paid copywriters in the U.S. today… and can now help you enjoy greater success from all of your copywriting efforts–without risking a dime.
So What’s This Going to Cost?
Given the success I’ve had over the years, you would think I would charge an arm and a leg for a copy of this classic video. Frankly, that would go against my goal of helping as many people as I can to get to the next level.
That’s why I’m offering the DVD along with a transcript of the video and a FREE copy of the multimillion-piece promotion The Great Retirement Betrayal (a value alone!)—to my A-list members for just .
That way you’ll get both my strategy for writing long copy that makes money and the piece that launched my career.
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